As the lead product designer for the Autos team at Facebook, I spearheaded the development of features aimed at addressing the diverse pain points auto dealerships face in their advertising efforts on the platform. The culmination of this effort is the Automated Inventory Ads project, a response to the industry’s reliance on sales personnel for […]
Big City Blues
Big City Blues was a interesting project, creating a website for a Blues Dance school. Sara Cherney, a friend I have known for a number of years, approached me with the prospect of creating the identity and website for her new school, a spin off of Big City Swing. Blues dance is a Chicago tradition, […]
Orbitz Activities & Services Redesign
Orbitz had been migrating all of its product verticles onto its new web platform, which allowed for a redesign for all products, including the Activities & Services section. As the lead designer for this project, I was able to align it with newer Orbitz standards as well as a completely new “shopping cart” like flow. […]
HotelClub and RatesToGo Redesign
As a UI Designer at Orbitz, I was assigned the lead UI role in taking Orbitz’s two Australian based sister sites, HotelClub and RatesToGo, brand identities and migrating them onto the established platform that Orbitz and its other brands utilize. This year-long project encompassed not only all UI aspects of the search and shopping paths, […]
WCLX Chapter 11
WCLX 11 proved to be an interesting project that received lots of complements, chuckles, and high fives. This was my third year working with WCLX, the annual lindy hop swing dance exchange for Chicago celebrating its 11th year, and happened to coincide with the sudden downturn in the economy. Houses were foreclosing, people were being […]